This is a commercial, one that most of you have already seen. It's been on most TV stations, and can also be seen on YouTube.
This is just a commercial. My 14 years in advertising have taught me what thought processes go into the creation and placement of a commercial. And people learn to distrust them before they learn to read – after all, a commercial only has to sell a product, hand over fist. The heart is not involved.
But this commerical has brought me closer to tears than any one I've ever seen. It's wonderfully done – a simple, mournful guitar played beneath words spoken in short, simple, straight-foward sentences. The words aren't spoken forcefully, but they strike like sharp punches, relayed by someone who knows your weakest spot. And the visuals? Dogs in some un-named pound, looking through the bars, their faces hopeful and sad, but never understanding. Every dog is different, but every expression says the same thing: "But what I don't know is…how I ended up in here."
Forget that this is a commercial. Because through the advertising murk there is a gleam of compassion. The result is difficult and heart-rending. So I hope everyone watches it.